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Ann Arbor CEO accepted into Forbes Business Council

Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders

ANN ARBOR, August 17, 2022 — Greg Giniel, CEO of Giniel Financial Group, a mortgage brokerage based in Ann Arbor, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Giniel was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Greg into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Greg has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum and at members-only events. Greg will also be invited to work with a professional editorial team to share his expert insights in original business articles on, and to contribute to published Q&A panels alongside other experts.

“I am honored to be included in this group among other successful business leaders. I look forward to gaining and sharing valuable insight that can help propel business forward,” said Giniel. Giniel Financial Group is a leading provider in the mortgage industry. The company has a 98% close rate and a 14-day average turnaround time, exceeding the national average by 36 days.

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

To learn more about Forbes Councils, visit

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Giniel Financial Group is a full-service mortgage brokerage offering home purchase loans, refinancing, and fast funding services to home buyers in Michigan, Pennsylvania, Georgia, Texas, and Florida. The Ann Arbor-based firm was established in 2016 and specializes in residential mortgages and people-first business practices. To learn more, visit or email

About Annaka and Ethan

GFG President & CEO Greg Giniel joins Annaka and Ethan to talk about his company Giniel Financial Group, a mortgage company that puts people first. Greg explains why it can be difficult to obtain a mortgage if you are a self-employed business owner, and we discuss the importance of establishing your business’s values.

Startup Podcast – Interview with Giniel Financial Group

Annaka: Hey everyone and welcome to Startup Savants, a podcast brought to you by TRUiC. I’m Annaka. Ethan: And I’m Ethan. Annaka: If you’re a returning listener, welcome back and if you’re new, this podcast was about the stories behind startups, the founders who run them and the problems they’re solving. Today, we’re joined by Greg Giniel, founder of Giniel Financial Group.

Midwest mortgage company launches Florida operations in response to growing market

Giniel Financial Group boasts a 14-day average home loan close, 43 days sooner than the national average of 57 days*

TAMPA, Fla. October 1, 2022 Michigan-based Giniel financial group is expanding mortgage services to the Florida market in response to the needs of a growing housing market. The full-service brokerage offers home purchase loans, refinancing, and fast funding services to home buyers in Michigan, Pennsylvania, Georgia, Texas, and now, Florida. Giniel Financial Group specializes in residential mortgages and people-first business practices. The expansion comes after evaluating individual states’ mortgage service needs.

While the rest of the country is squeezed for inventory, Florida is one of few states in the nation that are experiencing both housing and population growth. “As people continue to flock to Florida and the housing market grows, so will the need for mortgage services. We are happy to be able to provide Florida residents with the services they need to quickly get financing for their home purchase.” says Greg Giniel, President of Giniel Financial Group. The company has a 98% close rate and a 14-day average turnaround time, exceeding the national average by 36 days. “We have one of the fastest turnaround times in the industry. Our loan officers are fully supported with a processing team that exclusively processes loans and gets them closed quickly,” adds Giniel.

The company has a strong reputation for its client-first practices and simple processes. “We put our clients’ best interest first always, even if at times it comes at our own expense,” says Giniel. “We fully understand we are dealing with real people’s lives, and we take that very seriously. Putting clients first is one of our company’s core values” adds Giniel. Giniel spent years working at big box and other mortgage firms that did not align with those practices prompting him to launch his own business in 2016.

Giniel Financial Group is headquartered in Ann Arbor, Michigan, and holds licenses in Michigan, Florida, Georgia, Texas, and Pennsylvania. The company is currently hiring loan officers in all five states. For more information, visit or email

*Source: ICE Mortgage Technology

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