Giniel Financial Group was founded with one goal; to make the mortgage process simply easy for clients, employees, and our business partners.
After spending over 25 years in the mortgage industry working for big box and other mortgage firms, Founder and President Greg Giniel grew frustrated with lengthy, complicated industry processes. These standard practices overwhelmed clients, sometimes comprised their best interests, and consumed too much time. He knew he could do better for his clients, colleagues, and for realtors.
In 2016, Giniel launched Giniel Financial Group, a different kind of mortgage company. With a people-first business approach and Simply Easy philosophy, GFG changes the mortgage process for clients and partners by putting people first. We understand there are people’s lives and well-being behind each mortgage we provide. We do not take that lightly. Our team guides clients through the mortgage process from start to finish, finding the best solution for each one, eliminating confusion and blurred communication, and shaving days off closing times.
Our team has come together to develop core values that not only represent us as people but also represent how we do business. Believing in and living these Core Values has created a company culture that really does strive to be better every day, and encourages you to reach new heights in your career with a strong support system and genuinely great people that become more than just colleagues, they become family.
These core values are what sets GFG apart. It’s why we’re different.
Real People, Real Solutions, Real Simple