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Midwest mortgage company launches Florida operations in response to growing market

Giniel Financial Group boasts a 14-day average home loan close, 43 days sooner than the national average of 57 days*

TAMPA, Fla. September 5, 2022 Michigan-based Giniel financial group is expanding mortgage services to the Florida market in response to the needs of a growing housing market. The full-service brokerage offers home purchase loans, refinancing, and fast funding services to home buyers in Michigan, Pennsylvania, Georgia, Texas, and now, Florida. Giniel Financial Group specializes in residential mortgages and people-first business practices. The expansion comes after evaluating individual states’ mortgage service needs.


While the rest of the country is squeezed for inventory, Florida is one of few states in the nation that are experiencing both housing and population growth. “As people continue to flock to Florida and the housing market grows, so will the need for mortgage services. We are happy to be able to provide Florida residents with the services they need to quickly get financing for their home purchase.” says Greg Giniel, President of Giniel Financial Group. The company has a 98% close rate and a 14-day average turnaround time, exceeding the national average by 36 days. “We have one of the fastest turnaround times in the industry. Our loan officers are fully supported with a processing team that exclusively processes loans and gets them closed quickly,” adds Giniel.


The company has a strong reputation for its client-first practices and simple processes. “We put our clients’ best interest first always, even if at times it comes at our own expense,” says Giniel. “We fully understand we are dealing with real people’s lives, and we take that very seriously. Putting clients first is one of our company’s core values” adds Giniel. Giniel spent years working at big box and other mortgage firms that did not align with those practices prompting him to launch his own business in 2016.


Giniel Financial Group is headquartered in Ann Arbor, Michigan, and holds licenses in Michigan, Florida, Georgia, Texas, and Pennsylvania. The company is currently hiring loan officers in all five states. For more information, visit www.ginielfinancial.com or email greg@ginielfinancial.com.

*source:  ICE Mortgage Technology

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